Viral Crash
YNC AWARDS 2017 COMMENDED WINNER
Brief: Conceptualize, design and deliver a road safety campaign to encourage young men to drive more safely. Priority message for drivers: Hand-held mobile phone use while driving.
Idea: Viral Crash is a series of viral videos that have been hacked to raise awareness among young drivers.
AD Francesc Enrich & Julio Sanchez
CW Carlota Serra
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