Viral Crash

YNC AWARDS 2017 COMMENDED WINNER

Brief: Conceptualize, design and deliver a road safety campaign to encourage young men to drive more safely. Priority message for drivers: Hand-held mobile phone use while driving.

Idea: Viral Crash is a series of viral videos that have been hacked to raise awareness among young drivers.

AD Francesc Enrich & Julio Sanchez
CW Carlota Serra