Lupin On The Move

Category

Outdoor

Year

2024

Client

Netflix

Agency

David Madrid

David Madrid

David Madrid

When launching a new TV show, you have to make sure the main character pops on the poster. But for the new season of Lupin, we had to switch it up since the main character of the show is all about staying hidden. Lupin On The Move is a digital poster campaign where the star doesn't show up much, making fans play detective across 1500 billboards in France — trying to catch him. The trick? Only one billboard had Lupin at any given time. The lucky ones who spotted him got the most wanted reward: exclusive access to the show’s content. Instead of just placing posters around, we immersed fans into the series, helping Lupin become the #1 series in France.

When launching a new TV show, you have to make sure the main character pops on the poster. But for the new season of Lupin, we had to switch it up since the main character of the show is all about staying hidden. Lupin On The Move is a digital poster campaign where the star doesn't show up much, making fans play detective across 1500 billboards in France — trying to catch him. The trick? Only one billboard had Lupin at any given time. The lucky ones who spotted him got the most wanted reward: exclusive access to the show’s content. Instead of just placing posters around, we immersed fans into the series, helping Lupin become the #1 series in France.

When launching a new TV show, you have to make sure the main character pops on the poster. But for the new season of Lupin, we had to switch it up since the main character of the show is all about staying hidden. Lupin On The Move is a digital poster campaign where the star doesn't show up much, making fans play detective across 1500 billboards in France — trying to catch him. The trick? Only one billboard had Lupin at any given time. The lucky ones who spotted him got the most wanted reward: exclusive access to the show’s content. Instead of just placing posters around, we immersed fans into the series, helping Lupin become the #1 series in France.

Case

Awards

Awards

Awards

cannes
bronze / direct / 2024

shortlist / direct / 2024


clio

bronze / out of home / 2024

bronze / out of home / 2024


one show

silver / Innovation / 2024

merit / out of home / 2024