Georgina’s Billboard Collection

Category

Outdoor

Year

2023

Client

Netflix

Agency

David Madrid

David Madrid

David Madrid

I Am Georgina is a reality TV show that showcases the glamorous lifestyle of model, influencer and Cristiano Ronaldo's wife, Georgina Rodriguez. And beyond these accolades, she's known for one more thing her unmatched bag collection. So to launch Season 2 of her Netflix show, we turned the advert for it into her object of desire. That's right. We put up an 850m2 advert in Madrid's main street announcing both the show and the campaign idea: that the billboard would become 200 one-of-a-kind bags that people could win. Thousands tried to get one by sharing a photo of the billboard with #IWantMyBagGeorgina (original hashtag #DameUnBolsoGeorgina). The campaign took the internet by storm, and the bags helped the show top the charts in Spain, and stay in the top 10 globally for 4 weeks.

I Am Georgina is a reality TV show that showcases the glamorous lifestyle of model, influencer and Cristiano Ronaldo's wife, Georgina Rodriguez. And beyond these accolades, she's known for one more thing her unmatched bag collection. So to launch Season 2 of her Netflix show, we turned the advert for it into her object of desire. That's right. We put up an 850m2 advert in Madrid's main street announcing both the show and the campaign idea: that the billboard would become 200 one-of-a-kind bags that people could win. Thousands tried to get one by sharing a photo of the billboard with #IWantMyBagGeorgina (original hashtag #DameUnBolsoGeorgina). The campaign took the internet by storm, and the bags helped the show top the charts in Spain, and stay in the top 10 globally for 4 weeks.

I Am Georgina is a reality TV show that showcases the glamorous lifestyle of model, influencer and Cristiano Ronaldo's wife, Georgina Rodriguez. And beyond these accolades, she's known for one more thing her unmatched bag collection. So to launch Season 2 of her Netflix show, we turned the advert for it into her object of desire. That's right. We put up an 850m2 advert in Madrid's main street announcing both the show and the campaign idea: that the billboard would become 200 one-of-a-kind bags that people could win. Thousands tried to get one by sharing a photo of the billboard with #IWantMyBagGeorgina (original hashtag #DameUnBolsoGeorgina). The campaign took the internet by storm, and the bags helped the show top the charts in Spain, and stay in the top 10 globally for 4 weeks.

Case

Behind the scenes

Awards

Awards

Awards

cannes
silver / media / 2023


one show

silver / direct / 2024


clio

silver / direct / 2024

shortlist / Creative Effectiveness /2024

shortlist / Social Media /2024


el sol

gold / media / 2023
gold / brand experience & activation / 2023
gold / digital & mobile / 2023
gold / design / 2023
silver / outdoor / 2023
silver / brand experience & activation / 2023
bronze / innovation / 2023


JCDecaux

grand prix / 2023

gold / 2023


LIA Awards
bronze / billboard / 2023

bronze / creativity in PR / 2023

bronze / design / 2023


Inspirational

gold / influencers / 2023


Effies

Shortlist / 2023